Pseud's Corner

12 months ago, shortly after the destructive reality of Covid became evident, I wrote a piece for a trade magazine (recently uploaded to our blog here…) in which I opened with the very real sense of helplessness and fear which I am sure I shared with the vast majority of the planet. At the time, it seemed almost like staring into a black hole, knowing that you had to take the next step but blind to whatever lay below. I remember thinking (and saying to anyone prepared to listen) that this was “our generation’s war,” we’d never experienced anything approaching global conflict and in 2020 we’d reached payback time, only to be faced with an adversary that responded neither to bombs nor white flags (nor bleach). Frightened for ourselves, for our friends and families and frightened for businesses and careers that we’d spent lifetimes developing, all we could do, it seemed, was to keep washing our hands and hope for the best.